Podcast: AI that Cuts Solar CAC by 25%

257 co-founder and CEO Scott Rosenberg recently joined Sunvoy's "What Solar Installers Need to Know" podcast for a conversation with host (and Sunvoy co-founder/CRO) Joe Marhamati on our companies' shared vision: reimagining how residential solar installers acquire and engage customers.

When installers win business more efficiently and can pass those savings onto consumers, everyone benefits – installers, homeowners, and the grid. That's why at 257, we goal ourselves on cutting CAC by at least 25%.

Watch the episode above – or listen here – to learn:

• Why transformative products like rooftop solar aren't always adopted at the rate they should be – and how personalization and precision targeting can change that

• How 257's founders' backgrounds in media, adtech, and machine learning inspired them to bring modern data science and marketing technologies to the residential solar industry

• How leading installers are optimizing their Meta, Google, and direct mail campaigns by 25-50% using AI-powered 'digital energy twins' for all 130M homes in the U.S.